Platinum jewellery is often an optimum choice for people in search of online jewellery, but knowing what is in trend for men and women can be a challenge.

This season, women should seek out rings, bracelets, pendants and necklaces in the exclusive metal, while platinum love bands cater for both her and him, believes Sabyasachi Ray, executive director at the Gem and Jewellery Export Promotion Council.

The expert suggested that men could take advantage of the extensive range of platinum rings, bracelets and cufflinks on the market, as well as oval bangles.

Mr Ray said: “[Other popular items include] … understated yet masculine platinum bracelets for the new age man who wants to stand out from the crowd.”

He believes the popularity of platinum stems from the exclusivity exuded by the metal as it is one of the rarest precious metals available and is 95 per cent pure.

Mr Ray concluded: “Platinum personifies elegance and sophistication. It is seen as a mark of high status.”

03-01-12 2 Platinum jewellery trends for men and women